Assessment B-Social Media-Angela Hryc & Kayla Sebborn

Social-Media Assignment B

(Angela Hryc, s3854945 and Kayla Sebborn, s3811003)


 What Is Facebook?

Facebook is a social media platform that allows users to communicate within the social network. This website also allows users to:

  • Communicate in real-time with people all over the world
  • Have an  approved list of ‘friends’
  • Play games
  • Join groups and causes
  • Share events
  • Create pages
  • Upload and share pictures and videos
  • Posting current location, using maps

Facebook itself is a global village because it’s worldwide, it’s a culture itself, and it has hundreds of linked networks.

What is Facebook?


History of Facebook

Facebook began in February 2004 founded by the now CEO, Mark Zuckerberg, in Harvard University, along with four fellow students.  Zuckerberg was only 19 years old at the time. When the site was created, it was named ‘’, which was launched on February 4, 2004.

Due to his creation of Facebook, Zuckerberg was pulled into a court case, being accused of fraud from three Harvard University students.

From the website launch, to the year 2010, Facebook was confirmed as the biggest site in the world, with 400 million visitors per month.

Interested in reading more?

Follow the link:





Facebook Statistics:

According to research from iCrossing, Facebook was expected to reach one billion users by August 2012. With Facebook being the largest social networking site in the world, it currently holds 800 million active users.

From December 2006, to August 2012, the number of active users has increased by 1,000,000,000, as shown in the graph below.








Find out more:







Geographic’s of Facebook

Facebook access from countries:

Facebook is accessed by more than 20 countries, including Brazil, South Africa and Chile.  Brazil and India were two areas at which the user percentage rapidly increased in 2011.  The countries with highest user percentage are United States, followed by United Kingdom and France. Percentage graph is shown below.






Facebook’s Active Users: provides a graph showing Facebook’s 800 million + active users per month, and their locations. About 80% of these users are located outside of the United States.

Facebook’s Penetration Growth:

Internet world stats show the world’s penetration growth between 2011 and 2012. It is clear that North America and Australia have the highest penetration growth.

Geographic Regions
in order by penetration
FB Penetration
FB Penetration
FB Penetration
FB Penetration
FB Penetration
North America 50.0 % 48.4 % 49.7 % 50.3 % 49.9 %
Oceania / Australia 34.8 % 36.4 % 37.2 % 37.7 % 38.4 %
Europe 24.5 % 25.6 % 26.3 % 27.4 % 28.5 %
South America 17.4 % 20.5 % 23.0 % 25.8 % 28.1 %
Central America 18.0 % 21.2 % 23.3 % 24.6 % 26.5 %
Caribbean,the 12.9 % 14.3 % 14.9 % 15.0 % 15.3 %
Middle East 7.3 % 7.5 % 8.0 % 8.4 % 9.4 %
Asia 3.4 % 3.9 % 4.4 % 4.7 % 5.0 %
Africa 2.6 % 3.0 % 3.4 % 3.6 % 3.9 %
World Average 9.6 % 10.3 % 10.9 % 11.5 % 12.1 %

Demographics of Facebook

Social Media Usage in America: 

  • More than 66% of adults online in America are connected to one or more social media platforms.
  • 67% of Americans use social media to stay in touch with their friends.
  • 64% of Americans use social media to stay in touch with family.
  • 50% of Americans use social media to reconnect with old friends.


  • Facebook has 845 million active users.
  • The average Facebook user has 130 friends.
  • The average Facebook visit lasts 23 minutes.
  • 46% of Facebook users are over the age of 45.
  • 57% of Facebook users are female (43% male).
  • 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
  • 47% of Facebook users report making between $50k – $99k annually (33% between $25k – $49k).

(Facebook, 2012)

Want to read more Demographics? Follow the link, It’s on Facebook.

Interaction of Facebook

Login Page:

This is the gateway to your online social interaction! If you don’t already have a Facebook account, simply fill in your details below. Then all you have to do is personalise your page. Get active and socialise!

Home Page:

This is an example of a personal profile (Timeline):

Introducing timeline:

As you can see, the profile page is distinguished to your personal identity. It has recently developed into a timeline that includes posts and pictures from when you first joined Facebook, until current. The timeline includes your list of friends – which you can link to their profile pages, photos, pages of interest, and your biography.

Pages of Interest:


Personal Photos:

Biography Page:






Twitter via Facebook:


How Facebook differentiates from other Social networking sites:

2012 Social Networking Websites Comparisons

Rank #1 #2 #3 #4 #5 #6 #7 #8 #9 #10
10-9  Excellent
8-6    Good
5-4    Average
3-2    Poor
1-0    Bad
Facebook MySpace Friendster Bebo Zorpia Netlog hi5 PerfSpot Orkut Badoo
Ratings 10.00 8.75 8.25 8.00 8.00 7.63 7.50 7.25 7.00 5.50
  1. Facebook: To access, you must create an account on the site which is free. Facebook’s terms of use state that members must be at least 13 years old with valid email ID’s. After updating you’re details, your Facebook profile is generated. Using you can:o Browse and join networks, which are organized into four categories: regions, colleges, workplaces and high schools.
    o Pull contacts from a Web-based e-mail account, into
    o Find friends in several ways, including search engine to look for a specific person and lot more.
    o Facebook has recently crossed 500 million users and is the most popular Social Networking site of the world.2. MySpace: On MySpace, your social network starts growing from the first day. When you join MySpace, the first step is to create a profile. You then, invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed all the people in your friends’ Friend Space become part of your network. In that sense, everyone on MySpace is in your Extended Network. As part of terms of MySpace, the user must be at least 14 years old to register.

    3. Twitter: Twitter is a very simple service that is rapidly becoming one of the most talked-about social networking service providers. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to send bulk email messages. You can build your network of contacts, and invite others to receive your Tweets, and can follow other members’ posts. Twitter makes it easy to opt into or out of networks. Additionally, you can choose to stop following a specific person’s feed. (Social Media Today 2012.)

Facebook differs from other social media Platforms because it is almost limitless. Other Social media is quite limited in what it allows its users to do. For example Twitter allows users to connect with other users but the user has a 140 character word limit. Facebook can do everything from share videos to instant chat. The site has many uses and makes it so the user only needs to look in one place to find what they need. The users can engage in online games with their friends, inbox message them, ‘tag’ them in photos, and much more as shown above.

How does Facebook differ from other social networking sites? It has it all…except users can only be friends with other users if they both agree; you are unable to follow celebrities unless they accept you. Otherwise who would need any other site?



One Response to “Assessment B-Social Media-Angela Hryc & Kayla Sebborn”

  1. kaylasebborn October 12, 2012 at 3:45 am #

    fantastic, all our Facbook shots and half of our graphs have not shown up!! I’ll keep trying!!!!!!

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